The Producteer Conference

What are the Product Manager, Product Owner, and Business Analyst roles? How do these roles look today? How are we supposed to work together? The Product Team has many different functions, such as Product Manager, Product Analyst, Product Owner, and Business Analyst. Each of these roles has different levels of authority and responsibility. We will interactively explore the industry standard definitions and collaboratively build role definitions to define how we would best work together on creating and managing a product.

This hands-on session starts our journey into becoming Producteers by understanding ourselves as part of the product team and how to relate to other product team roles effectively.

We'll all need a guiding vision – a North Star – that keeps us pointed in the right direction. A North Star for a product is more than just a metric. It's the "La Raison d’Être" or the "reason for being" of a product. In this session, we'll explore the relationship between the North Star and the value proposition for a product. We'll also experience the product canvas model and how it's used to elaborate value proposition, understand all product components, and refine the strategy for your product.

This session interactively explores several techniques to bring the product canvas to life to define and communicate value, propose, and strategy. Let's create the North Star, product value proposition, and canvas model collaboratively in this hands-on session.

Deconstructing a product strategy into cards or product backlog items is a huge undertaking. While balancing customer needs with technical solutions to create an exceptional customer experience is no easy task. Priorities can change rapidly, and your customer's satisfaction with the product changes minute by minute. How do you balance adding new features, bug fixes, compliance tasks, research into new technologies, and keep your management happy with a profitable product?

We are going hands-on with techniques to deconstruct strategy into cards or product backlog items. Let's dive into how to organize, work with competing priorities, manage expectations, inspire incredible solutions, and align your cards and product backlog items.

It gets down to adding value. Let's talk about the value proposition for your product. Is that card worth it? Does that card add value to the product? Is that card supporting the value proposition for the product - or is it destroying it? We'll look at answering all these tough questions with new approaches and techniques.

This session gets hands-on with the 8 pillars of Business Analysis by working with multiple techniques to elicit and analyze requirements for a product. We'll dive into eliciting, modeling, and examining a product's context, integration, interface, process, data, business rules, decision, and technical modeling.

Next, we'll look at packaging the 8 pillars for communication with the product team. We'll explore how the 8 pillars refine and support the overall product value proposition, strategy, and building solutions for a fantastic customer experience.

To build a strong, valiant Producteer Team, we will need to understand how each of the roles interacts, how those roles overlap, and how those roles can help each other to succeed. We'll build on the Roles Triangle created in the previous session. This session will focus on defining those unique relationships that are different for every product team. We'll cover industry-standard approaches to these relationships and provide examples of how each role can work together more effectively by playing to their strengths.

Product leadership is a challenge for product teams. You hear many different tactics and approaches to product leadership, but which ones are best for your product team? We’ll cover how and why strategy is critical and approaches to leading the product team.

Let’s collaborate on the relationship between the Product Manager and two product team roles: Product Owner and Business Analyst. What are the techniques these roles share? How can these roles work effectively in your team? How can they work together on techniques? What do these roles need to be talking about for a successful product?

A relationship is more than you do this, and I’ll do that. It’s about figuring out the journey both roles will take when building and improving a product. We’ll discover new pathways on our Producteer journey.

Everyone on the product team has a different perspective. Working with those perspectives is a challenge. With so many things coming at you from different angles, it’s hard to keep it all managed and organized. This hands-on session will explore how the Product Owner can work effectively with the Product Manager and Business Analyst.

Let’s collaborate on the relationship between the Product Owner and two product team roles: Product Manager and Business Analyst. What are the techniques we share? How can these roles work effectively in your team? How can we work together on techniques? What do all 3 roles need to be talking about for a successful product?

A relationship is more than you do this, and I’ll do that. It’s about figuring out the journey for all three roles and how they will work together to build and improve a product. We’ll discover new pathways on our Producteer journey.

You’ve completed the 8 pillars of analysis. You fully understand the context, integration, interface, process, data, business rules, decision, and technical modeling of a product. Next up, we’re taking those requirements using the best techniques and approaches to integrate requirements with the product canvas model to refine the product strategy and value proposition. We’ll dive into aligning cards and product backlog items with requirements.

Next up, we’re talking about relationships. How does the Business Analyst role work best with a Product Manager or Product Owner? Where do those roles overlap? A relationship is more than you do this, and I’ll do that. It’s about figuring out the journey for all three roles and how they will work together to build and improve a product. We’ll discover new pathways on our Producteer journey.

Are we there yet? Almost. This session wraps it all up to create the Producteer Team road map. The road map is your key to building your incredible Producteer Team. On our quest, we have triangulated roles, explored and aligned relationships, and discovered new techniques for working together to create amazing products. All the tools and techniques are in place for you to interactively build your roadmaps.

We’ll uncover strategies for implementing the Producteer Roadmap for your product teams. There will be many a grand celebration for your victory!