BADD-D 2023 (Business Analyst Development Day)
Resilient Business Analysts:
Thriving in Today's Dynamic Landscape
Discover the transformative power of resilience at the Resilient Business Analysis Minds: Thriving in Today's Dynamic Landscape. Join us for an unforgettable event where cutting-edge strategies, expert insights, and unparalleled networking opportunities converge to elevate your business analysis skills to new heights. Exciting symposium sessions and Mini 2-hour workshops are all rolled into this new conference from the IIBA Phoenix Chapter.
In today's rapidly evolving business world, resilience is the key to success. This conference is specifically designed to equip business analysts like you with the tools, knowledge, and mindset needed to thrive amidst constant change and uncertainty. Prepare to embark on a journey that will empower you to adapt, innovate, and excel in your role. Take you organization to the next level with new skills.
Immerse yourself in a captivating environment filled with inspiring keynote speakers who have conquered challenges and achieved success in their own careers. Gain exclusive access to thought-provoking sessions, and interactive workshops that will deepen your understanding of emerging trends, best practices, and the latest technological advancements shaping the business analysis landscape.
Explore a diverse range of topics, including agile methodologies, Product Owner, roadmapping, strategic enterprise analysis, and stakeholder management. Unlock invaluable insights from renowned experts who will share their wealth of knowledge, and practical tips to give you actionable strategies that can be immediately applied to your own projects.
Exciting Conference Features
Eight symposium sessions from industry-leading Business Analysis experts
Two workshops (each 2-hours in duration) that give you in-depth, hands-on experience to explore and understand concepts more deeply
Open networking in-person and online to interact with other attendees
Meet with local Phoenix Chapter leaders to discuss certification, membership, and other topics
Sessions are recorded and will be available for download after the conference.
A conference attendee page is provided to download materials during and after the conference
Conference Agenda
All times listed are Phoenix Time.
Presented by
Sponsored by
Become a Sponsor
Reach hundreds of Business Analysis Professionals in Phoenix Arizona by sponsoring this event. Stand out in a crowd by showing your support for the local IIBA Phoenix Chapter. Contact us today!
Reach Your Target Audience
Sponsoring IIBA Phoenix Chapter is a great way to target your marketing investment to Business Analysis Professionals. Contact us today to learn more about sponsoring this event.
In Person
Desert WIllow Conference Center
4340 E Cotton Center Blvd
Phoenix, AZ 85040
Online
This conference uses Zoom.
A link to the event will be emailed to you in the registration confirmation email.
Hotels and Accommodations
-
2621 S. 47th St
Phoenix AZ 85034
+1 (480) 966-43002.25 miles away - limited shuttle service
Use this code for online booking: DZL
-
4750 E. Cotton Center Blvd
Phoenix Arizona
+1 (602) 470-21006 blocks away - Shuttle Service - 4.5 Stars on Trip Advisor
-
-
-
Travel Recommendations
FLIGHTS
We recommend flights to the Phoenix SkyHarbor Airport (PHX) to reduce travel time. Travel time from SkyHarbor to the conference center is 10-15 minutes. Travel time from the Phoenix Mesa Gateway airport is 40-50 minutes to the conference center.
CAR RENTAL
Book your rental early. Attendee feedback is National, Enterprise, Hertz and Sixt have short wait times. Dollar and Thrifty can have a 90-minute or longer wait to pickup your rental car.
Choose Ticket Type
IIBA Members
Member In Person
Registration is closed. You can register and pay at the event.
Keep quantity as 1. To register multiple attendees, tap the registration button for each attendee.
Keep quantity as 1. To register multiple attendees, tap the registration button for each attendee.
Member Online
Registration is closed.
Non-Members
Non-Member In Person
Registration is closed. You can register and pay at the event.
Non-Member Online
Registration is closed.
Payment
American Express, Mastercard, Visa and Apple Pay are accepted.
Frequently Asked Questions
-
Select the ticket type.
Please keep the quantity at 1.
Click REGISTER, then enter the attendee registration information, and submit.
Continue to click REGISTER for each attendee.
When finished entering all attendees, click the CHECKOUT - PAYMENT button or scroll up to see the shopping cart in the upper right hand corner.
-
10+ Attendees = 10% Discount
Use the code GROUP10 at checkout. Your order must total at least $1,290 with 10 attendees or more.3 – 9 Attendees = 5% discount
Use the code GROUP05 at checkout. Your order must total at least $387 with 3 attendees or more. -
Click here to email a list of names and email addresses for all attendees. Please let us know if the attendee is an IIBA Member.
Customer service will email an invoice with the group discount (if applicable). Mail a check to the remittance address on the invoice. Payment is required prior to the event.
Upon payment, Customer Service will send registration confirmations to attendees.
-
We will need to invoice you for purchase orders.
Click here to email us a list of attendees names and email addresses. Please provide the purchase order number in the email.
We will send you an invoice that shows the group discount applied (if applicable).
You can pay the invoice online using a credit card or remit a check to the remittance address on the invoice.
Hotels and Accommodations
-
2621 S. 47th St
Phoenix AZ 85034
+1 (480) 966-43002.25 miles away - limited shuttle service
Use this code for online booking: DZL
-
4750 E. Cotton Center Blvd
Phoenix Arizona
+1 (602) 470-21006 blocks away - Shuttle Service - 4.5 Stars on Trip Advisor
-
-
-
Keynote
Jennifer Battan
The Truth is Out There - Getting Beyond Yes or No
8:10 am - 9:10 am (Phoenix Time)
Every day we encounter polarities that shape our thoughts, emotions, and actions. Polarities are opposing forces or perspectives that exist in tension with each other and are often mutually exclusive. From inhale and exhale, joy and sadness, to love and hate, these dualities create tensions that are essential to how we work and how we view the problems. Understanding and managing these polarities is crucial for our personal and professional growth, as it allows us to navigate complex situations with greater ease and effectiveness. By embracing and integrating opposing perspectives, we can unlock more profound insights, new perspectives and ways of thinking that can lead to positive change in our lives and in our projects. In this session we’ll explore polarity thinking to get beyond “either/or” and leverage the value of “each.” Because when we get stuck on one side or the other, both sides lose.
Learning Objectives
- Experience what polarities are and how they impact our lives.
- Learn to identify the push and pull or the impact of the polarity on our situation.
- Introduce a tool to identify the polarity and begin to see both sides and determine the course of action.
Endnote
Tom Henricksen
Technology is Easy - People are Hard
3:50 pm - 4:50 pm (Phoenix Time)
More information is coming soon.
Learning Objectives
Relationships, communication, influence, collaborating with technical people, and conversational fun.
Sessions
Session Times
(Phoenix Time)
Track 1
Track 2
9:40 am - 10:40 am
-
Presented by Kent McDonald
Are you a business analyst who wonders how you can use your business analysis capabilities to be competitive in the job market for the next 3 to 5 years?
As I first noted back in 2017, product owner and product manager roles offer a viable career path for business analysts, especially those who currently work on custom software development projects.
Come to this session to learn about the similarities and differences between business analysis, product owner, and product manager roles. Then discover how you can apply your business analysis experience to becoming a product owner or product manager. Along the way, you’ll hear about the lessons I and others have learned from moving from business analysis through product owner to product management roles.
Objectives
Compare business analysis, product owner, and product management Roles
Learn how to use your business analysis skills to successfully become a product owner or product manager
Discover lessons learned from people who have moved from business analysis to product manager
-
Presented by Christy Foley
Conflict in the workplace is inevitable. That's why everyone in a leadership role needs to know how to identify conflict appropriately and navigate it effectively if they want their team to work productively. After all, a conflict-free workplace is a more profitable workplace!
Objectives
Identify early signs of conflict;
Gain the confidence to handle conflict; and
Techniques for successfully resolving conflict
10:50 am - 11:50 am
-
Presented by John Kennedy
We all define personal success differently. For you it may be to be a better spouse or parent, a better athlete or to make more money doing what you love to do. However, the single common denominator to everyone’s success is our brain and how it performs. The ability to process more information faster, stay focused longer and get into the highly productive mental state called flow (“the Zone”) can significantly accelerate your journey to success.
Objectives
In this session you will:
Learn about Neuroplasticity, the amazing power of our brain to change from repeated stimulation
Understand how this knowledge can help you in your success journey
Experience a unique engaging exercise that will improve your focus and mental processing speed that you can use daily on your own.
You will leave with a faster, more efficient brain than when you came, the critical component to helping you achieve your success!
-
Presented by Jonathan Babcock
Many initiatives are positioned to fail before they even make it to delivery teams due a lack of basic “pre-emptive” business analysis at strategic planning and line-of-business leadership levels. The good news is, this gap, and ongoing adoption of agile delivery methods provide a great opportunity for business analysis practitioners to provide significant value.
During this session, we'll refer to industry research and observed evidence supporting the notion that strategic business analysis, partnering business leadership with trusted advisors and other key solution delivery roles, can drive the next jump forward in how we define and deliver business value.
Objectives
Gain insights into typical pitfalls associated with how executive business stakeholders decide which projects will be worked and when, and how business analysis practitioners are uniquely positioned to help avoid or mitigate them.
Learn how agile adoption is creating opportunities for business analysts to add value, about the skills necessary to take advantage of them, and ways to drive the influence of business analysis “up” into organizational leadership tiers.
Learn about executives' need for trusted advisors, and the unique characteristics business analysis professionals bring to the table for filling that role to address “executive blind spots.
1:10 pm - 2:10 pm
-
Presented by Kit Welchlin
Feeling overwhelmed with the constant change? In Kit’s presentations he shares the three key drivers of change, the mistakes we commonly make, and the strategies for managing the stress caused by change. Wish things would just stop for a while? The accelerated pace of change is getting faster, customer service is getting tougher, and professional speakers like Kit can help.
Change has become nonstop and to avoid change management training can stall or even ruin your career. Change management training provides the tools to use for those who invest energy in finding and seizing the opportunities brought by change. Meet the challenge."
Objectives
3 key drivers of change
The difference between change and transition
The 4 stages of transition
13 big mistakes in managing the transition
13 new behaviors that guarantee success
-
Presented by John Kennedy
We all define personal success differently. For you it may be to be a better spouse or parent, a better athlete or to make more money doing what you love to do. However, the single common denominator to everyone’s success is our brain and how it performs. The ability to process more information faster, stay focused longer and get into the highly productive mental state called flow (“the Zone”) can significantly accelerate your journey to success.
Objectives
In this session you will:
Learn about Neuroplasticity, the amazing power of our brain to change from repeated stimulation
Understand how this knowledge can help you in your success journey
Experience a unique engaging exercise that will improve your focus and mental processing speed that you can use daily on your own.
You will leave with a faster, more efficient brain than when you came, the critical component to helping you achieve your success!
2:20 pm - 3:20 pm
-
Presented by Tina Underhill
Value seems tough to define, let alone measure and plan the increment of that value our leaders our expecting. Come along and plan a road trip with little to no congestion as we have fun along the way.
On our journey, we will collaborate to understand the best feature to start with based on the effort, perspectives, and costs.
We will talk through the major differences between Output against Outcome while we navigate through the traffic and accidents we will encounter.
Lastly, we will leave you with a process to get started right away!
Objectives
Define value and techniques to measure it
Value Perspectives
Product Economic Terms
Outcome Product Backlogs and Refinement
-
Presented by Trent Leopold
This presentation demonstrates how to effectively and strategically practice Business Analysis for imparting excellence. The latest findings in neuroscience research pertaining to strategic thinking are demonstrated and related in practical ways to their use in the practice of Business Analysis. Each attendee is provided with a set of invaluable practical tools and techniques to take with them from the presentation to begin immediately using in their Business Analysis practice.
Objectives
Understanding how the practice of Business Analysis, and particularly today's professional Business Analyst's mindset(s) and thought processes directly relate to ongoing organizational / product excellence.
Utilizing practical tools and techniques for effectively and immediately imparting strategic excellence to the daily practice of professional Business Analysis.
Knowledge of proven strategies rooted in recent, proven scientific neuroscience research for thinking strategically (as opposed to operationally or tactically) for excellent, meaningful and transformational outcomes.
2-hour Workshops
Session Times
(Phoenix Time)
9:40 am - Noon
Workshop
-
Presented by Kathy Berkidge
BAs plan our stakeholder engagement approach carefully to maintain effective working relationships with our stakeholders. While there are many tools and techniques to perform stakeholder analysis, we need to analyse the mindset of our stakeholders – a deeper level of analysis - to understand how they will react in various situations, and how we may best respond to them.
This means we must be willing to look within ourselves to understand how our behaviour, words and actions may be perceived to adapt as necessary while avoiding causing conflict.
The ‘Stakeholder Engagement Canvas’ helps us perform a deeper level of stakeholder analysis. This new tool examines various aspects of the stakeholders’ mindset in context to the project as well as how we can be more mindful during our engagement with them. Kathy will present how to use this canvas to enable more effective stakeholder engagement.
Objectives
By attending this session, participants will learn:
The importance of planning for effective stakeholder engagement
Using the stakeholder engagement canvas to plan, monitor and review stakeholder engagement
Understand how mindfulness helps build rapport and enhance communication with stakeholders
-
Presented by Jeremy Mann
We view success in communicating within our own particular learning sytle. This perception often clouds the need to think outside of our strengths and concentrate on personally "weaker" creating understanding in others. Once we have identified our personal strengths we can tailor the gaps present in preparing knowledge for others. We prepare to work in places of weakness and our tactics improve to increase understanding and alignment when we facilitate analysis activities.
Objectives
Identify personal strengths through the use of Gallup Talent definitions.
Explore the gaps in our presentation style.
Develop strategies that focus on weaknesses.
1:10 pm - 3:20 pm
Meet the Speakers
-
Jonathan Babcock
Presentations
Agile, Executive Blind Spots, and the Evolution of Business Analysis
About
Jonathan Babcock, a Director at Jabian Consulting, is a solution definition and delivery strategist with 20+ years of experience partnering with business leaders to reach their goals through people, process, products, and technology. I've advised clients from line-of-business management to C-level executives across several industry verticals.
He enjoys writing and speaking locally and nationally on business analysis, solution definition and delivery methods, communication techniques, professional development, and team leadership. His current professional passion is applying principles of business and process analysis to help clients deliver complex projects and scale their delivery capabilities.
He is active in the Atlanta-area business analysis community, and has served as vice president of professional development for the IIBA Greater Atlanta Chapter, helping them achieve recognition internationally in 2018 with the IIBA chapter award for professional development.
Jonathan has spoken at several industry conferences including Building Business Capability, BA World, PMI Professional Development Day events, and IIBA chapter events.
-
Jennifer Battan
Presentations
Keynote: The Truth is Out There: Beyond Yes and No
About
Jennifer Battan, CBAP®, the Out of the Box BA, has an energetic passion injecting innovation and creative problem-solving techniques into how BAs do their day-to-day work. Her passion is helping teams apply the art and science of business analysis techniques with fresh, modern perspectives. Jen is an internationally recognized conference speaker, educator and thought leader within the business analysis and creative problem-solving communities. She served on her local IIBA (International Institute of Business Analysis) Chapter board as President and in various roles for more than seven years and led a content development and writing team for the IIBA’s Guide to the Business Analysis Body of Knowledge®, and on the standards committee for the latest CBAP® exam. As a certified LEGO® Serious Play® Workshop Designer and Facilitator and Gamestorming Facilitator, Jen helps clients and practitioners reach their goals and have fun while they learn, make decisions, and develop shared strategic understanding. Jen spends her free time inspiring learners of all ages to utilize diverse approaches in applying creativity to any challenge they face.
-
Kathy Berkidge
Presentations
Workshop: The Stakeholder Engagement Canvas
About
With a background in software development, Kathy is an agile BA professional with over 30 years of experience in I.T. She provides business analysis and agile training and consulting services to many organisations in a variety of industries, as well as speaks internationally on topics relating to agile, mindset and business analysis. Kathy works with teams to improve teamwork, be more innovative and deliver better customer value. She is passionate about seeing people, teams and organisations thrive in an environment of collaboration and harmony.
As a dedicated mindfulness practitioner, Kathy is passionate about seeing people and teams thrive within an environment of collaboration and harmony. Mindfulness offers many benefits to both individuals and teams resulting in more productive interactions, effective communications and valuable outcomes. Kathy helps teams integrate mindfulness practices into their agile processes and solution delivery framework. Kathy also speaks at a number of local and international agile and business conferences.
Kathy’s other passions include travel, writing and photography (mostly writing about my travels and taking photos of the sites). Just for fun, I study psychology and philosophy, as well as try to find the time to write my first novel.
-
Christy Foley
Presentations
Conflict Resolution Skills
About
Christy L. Foley is an attorney, mediator, and arbitrator who has dedicated her professional career to teaching others about conflict resolution, mediation ethics, and e-mediation techniques. As a teacher at heart, she loves teaching groups how to create peace in their workplace.
Christy is considered a leader in the field of conflict resolution. She was a pioneer in e-mediation, having started E-Mediation Services in 2018. She has also served as Chairwoman of Florida's Mediator Ethics & Advisory Committee (""MEAC"") since 2018. Moreover, she serves as an officer in the Alternative Dispute Resolution Section of the Florida Bar.
Her professional experience has given her the skills necessary to be an effective and dynamic speaker, regardless of whether she is presenting online or in-person. Christy's presentations are particularly unique because she finds ways to get the audience involved in a conversation to ensure people stay engaged throughout the entire presentation (even in groups of 1,000+ people).
Christy has spoken in front of local, statewide, and nationwide audiences - both in-person and through virtual conferences. She is repeatedly asked to come back and present again for many organizations, such as the Florida Bar, Florida Dispute Resolution Center, Jacksonville Bar Association, and Full Sail University.
In 2010, Christy's popular presentation style led her to teaching in higher education. She currently serves as a Visiting Lecturer at the University of Central Florida.
-
John Kennedy
Presentations
Train Your Brain For Success
About
John has been speaking at conferences for many years including PM, business, sports, military and Medical.
John is a #1 International Bestselling Author, Master Executive Brain Coach, International Speaker, Trainer and Process Efficiency Consultant.
Early in his life John realized that what excited him was “solving the unsolvable”. From building the first handheld energy efficiency assessment computer in the 70’s, to helping growing companies innovate using technology, to solving critical problems for some of Chicago’s largest businesses as a project rescue specialist, John looked for new challenges.
In 2007 he was presented with his biggest challenge when the US Marines contracted him to develop a program to improve Warfighting and reduce casualties in combat, the toughest of all environments. In response he pioneered the field of Applied Neuroplasticity. This innovative application of his highly effective process efficiency methodology to the brain using neuroplasticity as the medium was extremely successful. The resulting Combat Brain Training program has helped thousands of people rapidly improve their focus, memory and faster, better decision making under stress, regardless of starting cognitive baseline. After supporting many elite military units including pilots, Snipers and Navy SEAL's, John brought his program to the civilian environment.
John now combines his extensive efficiency consulting background with his proprietary Combat Brain Training program to help leaders, teams and companies exceed their performance expectations very quickly. creating unparalleled results
-
Trent Leopold
Presentations
Strategic Business Analysis for Excellence
About
Trent’s experience includes multiple speaking engagements pertaining to Business Analysis during the prior decade for various professional organizations such as "IIBA," "PMI" and "IEEE" at various venues worldwide including "BBC" and "PMBA" events. I also speak about Business Analysis at various well-known universities. Trent have been actively serving the IIBA and PMI for more than a decade in various capacities and roles including participating in creating professional Business Analysis standards and related certification criteria for helping advance the profession. Trent is actively engaged in a multi-year international neuroscience scientific research project concerning human thinking, particularly concerning strategic thought processes. Trent holds a Master of Science degree in Managerial Science, various professional certifications including the PMI-PBA certification and a graduate certificate in Project Management. Trent is a certified FAA aircraft pilot and a practicing professional Sr. Business Analyst for a major American city. Trent has won multiple and various awards speaking awards primarily from "Toastmasters International," and my presentations include lots of fun and audience participation.
-
Kent McDonald
Presentations
From Business Analysis to Product Owner to Product Manager
About
Kent writes about and practice software product management in a variety of industries including retail, fintech, agriculture, financial services, health insurance, nonprofit, and automotive. kent practices my craft with a variety of product teams and provide just-in-time resources for product people at insideproduct.co. When not writing or product managing, Kent is #ubersherpa for my family, listen to jazz and podcasts (but not necessarily podcasts about jazz), and collect national parks.
-
Tina Underhill CSP-PO, BSBA
Presentations
Traveling on the Turnpike - How to Gain the Value in Values
About
Tina has over 20 years as a BA with the past 3 years in the Product Owner space. A past speaker at multiple IIBA Chapters, PSBAW locations, the South Florida PMI Chapter, and she is active on the Project Bites platform. Sharing information in a fun way helps us break down those complex and critical areas we fear together.
-
Kit Welchlin
Kit grew up on a hog and dairy farm and began public speaking at the age of 9 in 4-H. By 16, he was organizing and facilitating presentations on leadership, citizenship, community service and motivation for the 4-H and Future Farmers of America.
Kit has a B.S. Degree in Speech Communication, Business Administration and Political Science. He earned an M.A. Degree in Speech Communication and Business Administration.
Kit purchased his first manufacturing company at age 21, and by 26 was CEO and Chairman of the Board of three manufacturing companies in three states. He’s been an instructor with the Minnesota State Colleges and Universities, where he received the Excellence in Teaching Award. He is a Professional Member of the National Speakers Association and earned the CSP (Certified Speaking Professional) designation. He has delivered more than 3,000 presentations to more than 500,000 people. In 2014, Kit was inducted into the Minnesota Speakers Association Hall of Fame.
Questions? We can help!
-
No. Mini-workshops are included at no extra cost.
-
Yes. Attendees are muted when they join the session. You can unmute yourself or use the chat window to ask the speaker questions.
-
Yes. All sessions are recorded. Please note there are restrictions on certain types of copyright materials that might prevent us from proving a session recording to you.
-
Recorded sessions are available on the conference attendee page. A link to the conference attendee page can be found in the registration confirmation email.
-
Yes. When you purchase a ticket to the conference, you will be provided a link to the attendee webpage. This page allows you to download session recordings and materials. Materials are available a few days prior to the start of the conference. Sessions recordings are available 3-5 days after the conference.
-
Our customer service team will see the new order and contact you shortly to provide attendees names and email addresses. You can also contact us directly with questions.
-
Links for all sessions are displayed on the conference attendee site. Click the JOIN NOW button to join a session.
Your registration confirmation email contains a link to the conference attendee site.
-
Yes. You can switch between sessions or workshops at anytime. Open the conference attendee site and choose the session you wish to join.
-
Yes. You can switch from one workshop to another at anytime. You can also switch from a workshop to a session. Go to the conference attendee page to switch sessions or workshops.
-
Yes. You can switch to either a workshop or session at anytime. Go to the attendee conference web page to make the switch.
-
The most frequent issues with ZOOM are bandwidth and memory available on your system. We recommend closing all applications except your browser and ZOOM.
If you use multiple web clients like MS Teams, WebEx, or others, you may need to reboot your system and relaunch ZOOM to fix sound issues.
You can save bandwidth by turning off your video camera.
If you haven’t used ZOOM before, we recommend testing the ZOOM application prior to the conference. CLICK HERE to test.
For other ZOOM questions, CLICK HERE for support.
-
Yes. You can dial into sessions. Information on how to join a session with your phone is located on the conference attendee site. We recommend using the computer audio. For attendees with bandwidth problems, join the meeting WITHOUT computer audio and then dial into the session.
Note: If the presenter or instructor creates breakouts rooms, you might find your audio being connected to one room and your video connected to a different room. Return to the main room to ask the presenter or instructor to put your video and audio together in the same breakout group.