Virtual Conference

Accelerating Your Career: Real World Capabilities and Resources to Power Up

As we get back to normal, we’re starting to move at an accelerated pace to bring to life and streamline business solutions that are innovative and inventive. Agile frameworks, domain-driven design, capability inventories, eliciting requirements, and building meaningful business solutions that deliver value to an organization are just some of the challenges Business Analysts are facing in 2022. This conference will sharpen the skills of all levels of Business Analysts from the experienced senior level down to those who are just starting their careers.

Exciting Conference Features

Eight symposium sessions from industry-leading Business Analysis experts
Two workshops (each 2-hours in duration) that give you in-depth, hands-on experience to explore and understand concepts more deeply
Open virtual networking room to interact with other attendees
Open rooms to meet with local Phoenix Chapter leaders to discuss certification, membership, and other topics
Sessions are recorded and will be available for download after the conference
A conference attendee page is provided to download materials during and after the conference

Price

IIBA Member: $159.00
Non-Member: $179.00

Registration Options

10+ Attendees = 10% Discount
Use the code GROUP10 at checkout. Your order must total at least $1,290 with 10 attendees or more.
3 – 9 Attendees = 5% discount
Use the code GROUP05 at checkout. Your order must total at least $387 with 3 attendees or more.
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Conference Agenda

All times listed are Phoenix Time.

Presented by

Keynote

Purple Cow Leadership: Stand Out as An Effective Leader

8:10 am - 9:10 am (Phoenix Time)

Leadership isn’t the easiest path, but it is a meaningful and potentially rewarding one. How can you lead through your actions - with or without an authority? What makes some leaders stand out from the crowd? The Purple Cow Leader has willing followers. Learn to create a tribe of people who want to be on your team. Learn to motivate them (and you) by changing just a few small traits. Create positive morale, energy, and successful projects. Learn how to become the best leader you can be. It’s not good enough these days to be a great leader, you have to be a stand-out leader.

Learning Objectives

Understand the importance of mastering soft skills—especially if you want to stand out as an effective leader.
Define what make you unique, and why everything else revolves around this fact.
• Learn some key leadership and marketing skills to differentiate yourself from the herd.

Endnote

Your Personal Power of 3: Traits of Self Aware, Successful Project Professionals

3:50 pm - 4:50 pm (Phoenix Time)

There are times in life when something resonates with you. Something connects and it elevates us to what we know to be our critical path in our career. What if we could elevate that path sooner? You can; you tap into your power of 3. Every decision and step along the path of discovering who you are and who you want to be has an impact to your career trajectory. Do you want to play it safe near the ground or gain some altitude without getting air sickness? Or maybe, rocket into a career worthy of the stars! Let’s come together to learn the power of 3: the traits that will transform you into a self-aware, successful project professional. Learn which decisions and actions change the course of your career trajectory, and how you can pull from your very own power of 3 to create a unique, amazing and deserving career.

Learning Objectives

Learn the power of 3 and how to harness the traits for a successful career
Discover key moments in your career that can change your unique power of 3
Learn how the different traits can be used separately and in combination to a greater, more fulfilling career

Sessions

Session Times
(Phoenix Time)

Track 1

Track 2

9:40 am - 10:40 am

Presented by Dr. Elizabeth Fleming
Business Analysis is a journey of courage, strength, and determination. Business Analysts must be able to see the power in wholeness and be willing to go on the difficult journey of coming to deeper understanding with Leadership and Stakeholders. This is not an easy task, but it is necessary in order to truly help clients. Business Analysts must be willing to apply a dialectical approach to conversations, requirements gathering, and more in order to help their clients reach their full potential. It is only by understanding the importance of this work that Business Analysts can truly make a difference in the world. Join us on this incredible journey.

Presented by Mindy Bohannon
Asking targeted and probing questions and then actively listening to the answers are top key business analyst skills. During this session, we will review the power we have in questions and the reward we get in the answers. First, understanding the difference in the categories of questions available to us and how each results in different information in responses. Next, we evaluate the different ways we listen, with active listening and other techniques, to continue delving further or begin anew. Together we will practice several techniques and analyze how each benefits our work differently.
Learning Objectives
Power of Questions
Types of Questions
Listening Techniques
Opportunities to Practice

10:50 am - 11:50 am

Presented by Jeremy Mann
As product ownership and business analysis share many skills and often blur roles, the business analyst community provides clear direction in activities within planning, roadmapping, and backlog refinement. Our role continues to facilitate the convergence of technical, strategic, customer and business thinking with increasing demand. We will look at the leadership strategically within product ownership, tactically through business analysis on delivery teams and the functional capability of a roadmap.
Learning Objectives
Define the attributes of a roadmap. Understand artifacts that stake claim to being a roadmap and the reality of what they really are.
Identify the converging traits of product ownership and business analyst.
Discuss the activities within strategic planning, roadmapping, and backlog refinement and how they land within product owner and business analyst roles.
Look at examples of tool-based roadmapping.

Presented by Dr. Danielle Jennings
Many companies use data to make knowledge-based decisions related to growth, customer engagement, etc. In the same way, data identifies criteria and metrics for internal projects. We can use data to measure success, but where do we start? This workshop will discuss ways data measures project success. Through discussion and real-world examples, participants will learn how to identify success criteria, the value of qualitative and quantitative metrics, and the importance of developing a success model.
Learning Objectives
Learn the importance of data in the journey to success.
Discuss ways of identifying criteria and metrics.
Learn the types of metrics as it relates to business value.
Discuss the importance of developing a model.

1:10 pm - 2:10 pm

Presented by Richard Larson
As our careers advance, sooner or later we encounter senior leaders and executives. We can be nervous and panic or we can focus on things that increase our effectiveness and become their trusted advisors.
It need not take years of nervousness, though, to learn how to effectively interact with executives and to influence good decisions. This session clearly lays out three key areas of focus to help you calmly and effectively work with and influence executives. Get started today and become successful in your interactions with executives!
Learning Objectives
List the main myths and causes of failure working with executives.
Describe the 3 areas of focus to help work effectively with leaders.
Practice applying one of the key areas during the session.

Presented by Joe Perzel
Business professional are faced with lots of data and have to make lots of decisions; and there are plenty of options and opinions about those decisions. If someone does not support your "project" or your "strategy" it is because they have a different perspective that is based on their experiences and priorities. Their lack of support for your idea is not politically based; it's because *you* do not understand their perspective. It is up to you to listen better and try to appreciate an alternative view. Hopefully the other person or department will try to appreciate your good idea too.
This presentation will discuss how to take out (or at least reduce) politics in your project, program or portfolio, leaning on effective, pro-active approaches by altering your view of “politics” and improving your understanding of other perspectives.
Learning Objectives
Its Win-Win, not Win-Lose
“Walking a Mile in their Shoes” – understating the other perspective
Building relationships to eliminate conflict
Hints for when things get messy

2:20 pm - 3:20 pm

Presented by Dr. Jimmy Godard
A thriving organization compels their leadership to think resourcefully and innovatively and encourages them to embrace 360° Thinking. 360° Thinking invalidates the "this is the way we always do things" notion. It requires the ability to think globally on both large and small scales, in the long and short term and in the past as well as the present. This session teaches business leaders how to utilize 360° Thinking to hone their strategy and guide the direction of their teams to implement solutions to key problems.
Learning Objectives
The concept of 360° Thinking Transforming your thinking
Implementing your strategy
Reaping the benefits

Presented by Elizabeth Larson
We know that it often takes courage to try something new. When our organization adopts a new methodology, for example, it can be exciting but scary. When we exchange the familiar way of doing things for the new, we can feel displaced. That’s especially true when what we’ve been doing has worked for us in the past.
But what about trying something old? The old ways are not always welcome. Like using techniques that we know are valuable but are now discouraged. Or skipping familiar steps because they are thought to take too long. To be sure, the old ways do not always add value. But when they do, it takes courage to get the organization on board.
This presentation describes the nature of courage and how to apply it to the world of business analysis. It addresses the need for some basic techniques and skills that are useful beyond the methodology being used or the type of project being completed. There will be a mixture of lecture and discussion.
Learning Objectives
Describe the nature of courage
Explain why some “old school” techniques are needed for all projects
Discuss examples of courage from their daily lives

2-hour Workshops

Session Times
(Phoenix Time)

Workshop

9:40 am - Noon

1:10 pm - 3:20 pm

Presented by Jennifer Battan
This mini-workshop is included in the standard ticket price. Seriously? Yup - it’s a value added bonus like no other.
Were you looking for a way to take your requirements game up another notch? Well, look no further because we are going to get into your FACE (Facilitation, Analysis, Collaboration, & Elicitation) techniques.
This course not only teaches how use modern collaborative and interactive techniques for Facilitation, Analysis, Collaboration & Elicitation (FACE) but it also can be used in Waterfall or Agile environments. It’s like getting two techniques with one stone. Even better these tools help improve the quality of your products and elicit requirements more effectively. You'll have everyone talking about how great YOU are as a Business Analyst leader.

Presented by Dr. Elizabeth Fleming
Your Power: Creating and Receiving Psychological Safety
Psychological Safety is now widely accepted as a necessary condition of effective workplace cultures. And yet, creating such an environment is often easier said than done. While leaders need to be the majority stakeholders in cultivating psychological safety, every individual in the organization plays a role in receiving and propagating that felt sense of safety. This session will explore the role that power (positional and personal) plays in the quest for psychological safety, regardless of one’s role in the organization. Attendees will have an in-depth understanding of the role that they play in impacting psychological safety and will develop an actionable plan that can be implemented immediately for leveraging their power to further cultivate psychological safety.

Meet the Speakers

Jennifer Battan

Presentations
Endnote: Your Personal Power of 3: Traits of Self Aware, Successful Project Professionals
FACE: Facilitation, Collaboration, Elicitation, Techniques Workshop
About
Jennifer Battan, CBAP®, the Out of the Box BA, has an energetic passion injecting innovation and creative problem-solving techniques into how BAs do their day-to-day work. Her passion is helping teams apply the art and science of business analysis techniques with fresh, modern perspectives. Jen is an internationally recognized conference speaker, educator and thought leader within the business analysis and creative problem-solving communities. She served on her local IIBA (International Institute of Business Analysis) Chapter board as President and in various roles for more than seven years and led a content development and writing team for the IIBA’s Guide to the Business Analysis Body of Knowledge®, and on the standards committee for the latest CBAP® exam. As a certified LEGO® Serious Play® Workshop Designer and Facilitator and Gamestorming Facilitator, Jen helps clients and practitioners reach their goals and have fun while they learn, make decisions, and develop shared strategic understanding. Jen spends her free time inspiring learners of all ages to utilize diverse approaches in applying creativity to any challenge they face.
Mindy Bohannon

Presentations
The Art of Productive Questions
About
Mindy thrives as an Agile Business Analyst. She relishes solving business problems, developing solutions that drive the business forward, and relating to others with collaboration, trust, and humanity during the process. Mindy began her career journey as a database developer; and is now a BA and Scrum Master, working on application modernization and data science projects. She’s spoken on analyst and professional development topics at many local and national conferences over the years. Equally, she encourages others to share their knowledge as the President of her local IIBA DC chapter.
Dr. Elizabeth Fleming

Presentations
The Dialectics Approach: Understanding What Isn't Being Stated
Workshops
Your Power: Creating and Receiving Psychological Safety
About
For over ten years, Dr. Fleming has worked with businesses small and large to transform their organization by delivering a wide range of solutions tailored to her clients’ unique needs. Elizabeth integrates her strong interest and academic background in the psychology of people when leveraging evidenced-based approaches in the areas of talent and leadership assessment, succession planning, HR transformation, learning and development, and executive coaching. Having worked internally on action-oriented Human Capital and Talent Development teams, Elizabeth has successfully launched multiple leadership development and early-career programs and brings with her a strong expertise in instructional design. She has leveraged a strong knowledge-base in effective change management to facilitate the process and adoption of a large company merger and collaborated on developing standard operating processes aimed at creating more efficiency, productivity, and cost savings.
Elizabeth has a B.A.S. in Psychology from the University of Minnesota – Duluth and completed her M.A. and doctorate in psychology (PsyD) in Counseling Psychology at Saint Mary's University of Minnesota. She is a member of the Minnesota Psychological Association, American Psychological Association, and the Society for Industrial Organizational Psychology.
Dr. Jimmy Godard

Presentations
360° Thinking
About
Jimmy J Godard is an entrepreneur, philanthropist, and one of the best at organizational IT changes. For more than 25 years, he has led global changes with diverse teams, helped non-profit organizations, coached IT leaders at leading with passion and purpose and reaching their full potential.
He has a unique perspective both on the business and technology sides. He holds a master’s degree in computer information systems, a Master's Degree in Business Administration (MBA), a certified goal success coach, and a Doctorate of Management in Organizational Leadership with a specialization in Information Systems and Technology. He is an instigator of process improvement and innovation with an unwavering determination to bring about results. He implements global technology integration efforts for Infrastructure, End User Computing, Mergers, Acquisitions, and Divestitures.
Today, Jimmy is a sought-after international speaker, goal success coach, project manager, program manager, and IT adviser. Jimmy is an excellent choice for businesses, nonprofits, leaders, project teams, business analysis, and boards looking for coaching and consulting on project, program, and change management.
Dr. Danielle Jennings

Presentations
The Road to Business Value
About
Dr. Danielle Jennings earned a Doctorate of Business Administration, specializing in Business Intelligence. She is a professor and teaches Statistical Methods, Business Analytics, and Data Mining. She uses a combination of theory, case studies, and practical examples to enhance learning.
Elizabeth Larson

Presentations
The Courage to Try Something Old
About
Elizabeth Larson is a consultant and advisor for Watermark Learning/Educate 360. She has over 30 years of experience in project management and business analysis. Elizabeth’s speaking history includes repeat keynotes and presentations for national and international conferences on five continents.
Elizabeth has co-authored five books and chapters published in four additional books, as well as articles that appear regularly in BA Times and Project Times. Elizabeth was a lead author/expert reviewer on all editions of the BABOK® Guide, as well as the several of the PMI standards.
Elizabeth enjoys traveling, hiking, reading, theater, and spending time with her 6 grandsons and her 1 granddaughter.
Rich Larson

Presentations
3 Keys to Working Effectively with Senior Leaders
About
Founder and Past President of Watermark Learning, Richard Larson is a successful entrepreneur with over 35 years of experience in business analysis, project management, training, and consulting. He has presented workshops and seminars on BA and PM topics to thousands of participants on five different continents.
Rich and his wife Elizabeth Larson led Watermark for 27+ years as entrepreneurs and executives. As an internal entrepreneur, Rich led the development of the company’s Online Study Exam and Training Management System products and launched its virtual training and Training Tapas programs.
Rich is a frequent speaker at Business Analysis and Project Management national conferences and IIBA® and PMI® chapters around the world. He and his wife have co-authored five books, including The Influencing Formula.
Jeremy Mann

Presentations
The Coexistence of POs & BAs within Roadmapping
About
Jeremy is passionate in the business analyst community and has been a practitioner in software development, retail, ecommerce, supply chain, healthcare, marketing, law and manufacturing business domains. He is an active coach and team leader within projects and actively promotes transformative business practices in an ever-changing industrial landscape. As a consultant, he works with Logisolve, LLC as an advisory consultant and works directly with business analyst capabilities. He has been an active presenter as a CBAP in the business analyst community both within and outside of International Institute of Business Analysis® events. His presentations topics have included creating business analyst plans, designing communication strategies, organizing requirements management, working with product owners and product roadmaps, planning approaches to agile activities and many skills-based offerings for business analysts. He lives in the south suburbs of Minneapolis with his wife and three children.
Joe Perzel

Presentations
There are no Politics in Business
About
Joe Perzel has been leading projects of all sizes and managing staffs since 1982 in both a corporate and vendor capacity. He has a background in multiple industries such as healthcare, insurance, finance, government, manufacturing, non-profit and education. Presently Joe is Partner JPerzel Inc. as well as Program Manager at Surescripts LLC. Previously he has held leadership positions at Cargill, Thomson Reuters, MN Workers Compensation Bureau and International Multifoods.
Joe has been speaking since 2002 on topics ranging from project leadership, management, strategy, negotiations/sales. He has presented keynotes, chapter meetings and workshops internationally to multiple corporate, government and non-profit organizations, International Institute of Business Analysts (IIBA) chapters, PM BA Conference, PMI Global and Region 2, over 20 PMI chapters, local and global Society for Quality (ASQ), International Practice Management (IPMA) and the PMO Impact Summit.
Saby Waraich

Presentations
Keynote: Purple Cow Leadership: Stand Out as An Effective Leader
About
Energetic ... engaging ... lively ... enthusiastic ... inspiring ... words that are often used to describe Saby. A speaker with the uncanny ability to look at the normal and see something quite different, Saby shares his life stories and has a fun way to look at life as well as live life. You are guaranteed to learn a thing or two on your journey from his unique perspective. He is an Angel Investor, Mentor, Coach, Project & Program Management Expert, Change and Volunteer Leader with a diverse experience of over 20 years in both the public and private sector.
An internationally recognized keynote speaker, award-winning technology leader, Saby has led multiple diverse clients in their business transformation through project successes, bolstering communications across various departments, and assisted customers in creating effective solutions to complex problems. Saby is currently working as CIO at Clackamas Community College. He speaks four languages, enjoys working with people and brings enthusiasm, inspiration & leadership qualities.

Questions? We can help!

No. Mini-workshops are included at no extra cost.
Yes. Attendees are muted when they join the session. You can unmute yourself or use the chat window to ask the speaker questions.
Yes. All sessions are recorded. Please note there are restrictions on certain types of copyright materials that might prevent us from proving a session recording to you.
Recorded sessions are available on the conference attendee page. A link to the conference attendee page can be found in the registration confirmation email.
Yes. When you purchase a ticket to the conference, you will be provided a link to the attendee webpage. This page allows you to download session recordings and materials. Materials are available a few days prior to the start of the conference. Sessions recordings are available 3-5 days after the conference.
Our customer service team will see the new order and contact you shortly to provide attendees names and email addresses. You can also contact us directly with questions.
Links for all sessions are displayed on the conference attendee site. Click the JOIN NOW button to join a session.
Your registration confirmation email contains a link to the conference attendee site.
Yes. You can switch between sessions or workshops at anytime. Open the conference attendee site and choose the session you wish to join.
Yes. You can switch from one workshop to another at anytime. You can also switch from a workshop to a session. Go to the conference attendee page to switch sessions or workshops.
Yes. You can switch to either a workshop or session at anytime. Go to the attendee conference web page to make the switch.
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Note: If the presenter or instructor creates breakouts rooms, you might find your audio being connected to one room and your video connected to a different room. Return to the main room to ask the presenter or instructor to put your video and audio together in the same breakout group.

Conference Agenda

Keynote

Endnote

Sessions

2-hour Workshops

Jennifer Battan

Mindy Bohannon

Dr. Elizabeth Fleming

Dr. Jimmy Godard

Dr. Danielle Jennings

Elizabeth Larson

Rich Larson

Jeremy Mann

Joe Perzel

Saby Waraich

Questions? We can help!