Join the Sessions
All sessions are held using the Zoom tool. Tap the button below to open a new browser window that will launch the Zoom meeting. Computer audio only - no dial in phone numbers are available.
Time: Nov 1, 2022 09:00 AM Central Time (US and Canada)
Meeting ID: 895 4253 6081
Passcode: 970360
Conference Schedule
Presentation Materials & Recordings
Tap a session presentation to learn more about it.
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Business strategy really should drive our work as analysts. Like pairing the perfect beverage with your meal, when project (or product) strategy is aligned to business strategy, scope and all that goes with it falls into place. But… what if the alignment is off? How can you take an initiative that has been approved and funded and check alignment? Can you verify the strategy and scope? Should you? (Spoiler alert: YES!) In this interactive session, we’ll get a farm to table, Product to Team look at how analysts can check that we’re on the right strategic track.
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When you’re craving comfort food but the menu is focused on new wave fusion and gastro experimentation, your experience may be less than your expectation. Our goal with any product is to meet the needs of our customers, and to do that, we need to know who they are, what they want, and how they experience our product. Why stop there? We can use the customer journey to uncover the ingredient details that take an experience from home cook to a Michelin Star worthy experience. In this interactive session, we’ll discover the recipe for understanding success as our customers see it and how to take that experience to the next level to generate requirements and feature details.
Meet the Speakers
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Jennifer Battan
CSM, CSPO, CBAP
Jennifer Battan, CSM, CSPO, CBAP®, the Out of the Box BA, has an energetic passion injecting innovation and creative problem-solving techniques into how BAs do their day to day work. Her passion is helping teams apply the art and science of business analysis techniques with fresh, modern perspectives. She is a LEGO® Serious Play® certified facilitator and workshop designer and thrives on creating tough play workshops that foster collaboration and shared understanding and vision within teams. Jen is an internationally recognized conference speaker, educator and thought leader within the business analysis and creative problem-solving communities. She served on her local IIBA (International Institute of Business Analysis) Chapter board as President and in various roles for more than seven years and led a content development and writing team for the IIBA’s Guide to the Business Analysis Body of Knowledge®. Jen has been a passionate volunteer with the Minnesota Destination Imagination Affiliate for more than 18 years inspiring today’s learners to utilize diverse approaches in applying 21st century skills and creativity to any challenge they face. She is a crafting ninja and is working with her husband to build the ultimate maker space in their currently unfinished basement. All four of their kids (ages 10 to 15) can solder and use power tools. Neither the fire department nor Haz Mat has been required to respond to calls at their home. (We don’t discuss Urgent Care visits.)
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Paul Crosby
CSM
Paul is one of the Founders & CEO at The Uncommon League. Paul is also the full-time instructor for Project Management, Agile, and Strategic Enterprise Analysis. Paul is the author of “Fail Fast Fail Safe - Harnessing Failure to Succeed” and “The Uncommon Book of Analysis Techniques” books. Paul has presented at events all over North America including BA World, Project Summit, Local IIBA Chapter Meetings and other events. With over 25 years of experience in manufacturing, insurance, healthcare, education, and government sectors in the roles of CFO, Portfolio Manager, Program Manager, Project Manager, Educator, Editor, Business Analyst and Green Belt Process Improvement. Paul was president and a member of the award winning leadership team for the IIBA MSP Chapter. Paul has helped many companies think, learn, and work differently.